Nutrafol
Product Development & Marketing Associate, Promotions
Job Summary
The Product Development & Marketing Associate, Promotions is responsible for managing promotional projects including gift with purchase offers, kits, and bundles across multiple channels. The role involves coordinating with cross-functional teams such as sales, marketing, supply chain, and creative to ensure timely development and execution of promotions. Candidates should have 1-3 years of experience in product development within CPG, wellness, beauty, or cosmetics, with strong project management and communication skills. The position emphasizes collaboration, alignment across channels, sourcing, and attention to detail, with a focus on sustainability and compliance.
Required Skills
Benefits
Job Description
#KeepGrowing with Nutrafol
We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.
Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
The Product Development & Marketing Associate, Promotions will manage promotional development projects including research, concept, development, and commercialization of new product promotions, swag, kits and bundles for all channels including dotcom, retail and our professional business.
This role reports to the Senior Manager of Product Development & Marketing of Topicals and will work closely with cross functional partners across Sales Teams, Retention Marketing, Growth Marketing, Brand Marketing, Supply Chain, Regulatory & Quality Assurance, Packaging Engineering and Creative and will be the day to day promo program point of contact internally and externally, managing new developments and optimizations in an accelerated timeline.
Responsibilities:
- Manage the development and execution of strategic promotional programs, including employee merch, Gift with Purchase (GWP) offers, sets, and other initiatives, ensuring a pipeline of fresh and new assortment offerings each year.
- Own and maintain promotional development timelines and calendars for all new developments across all channels, keeping the internal team, external vendors, and cross-functional stakeholders aligned and on schedule.
- Maintain and update promotional, swag, kit, and GWP assortments with the latest quantities, lead times, and pricing.
- Ensure that promo tactics align with target segments and coordinate with sales, events and campaigns to support channel tentpole moments.
- In partnership with the Senior Manager, establish promo pricing, bundle strategies, and channel alignment to ensure a seamless cross-channel experience.
- Lead the day-to-day communication and management with our key promotional vendors.
- Create comprehensive briefs for new kits, packaging and promotional concepts, including creative inspiration, trend research and examples that will make each promo unique and specifically suited for the channel or promotional period.
- Run financial analyses to ensure projects are coming in at or below budget and present to leadership for approval.
- Work closely with the Supply Chain, Project Management, and Packaging Engineering teams on sourcing packaging materials and make optimizations to existing evergreen items, while keeping sustainability top of mind.
- Collect all samples for the team and management and ensure approvals in a timely manner.
- Diligently proof all artwork and copy of all promotional packaging to align with consistency, regulatory requirements, grammar and messaging alignment.
- Collect, analyze and interpret data from previous promotions to identify learnings and provide strategic recommendations to optimize future initiatives.
Requirements:
- 1-3 years of experience in product development within one or more of the following categories: CPG, wellness, beauty and/or cosmetic
- Proven ability to manage end-to-end development timelines and drive cross-functional project execution from concept to launch
- An understanding of packaging development timelines and kitting
- Experience sourcing and qualifying packaging components
- Familiar with the nutraceutical skin and haircare space and the competitive landscape
- Strong communication skills and willingness to be fully hands-on
- Able to work efficiently and cross-functionally as a team player
- Flexible and easily adapts to change
- Organized and extremely detailed oriented
- Self starter with examples of being proactive to deliver towards aggressive timelines
- Experience with sustainability initiatives and/or a passion for sustainability
- Understanding of working with retail channels is a plus
Perks & Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
California residents may review our CCPA notice here.
Nutrafol
Discover the #1 dermatologist-recommended hair growth supplements for men and women. Clinically proven and 100% drug-free, using patented technology for visibly thicker hair and less shedding.
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