Aptos
Ecosystem Marketing Manager - LFM
Job Summary
The role involves serving as the marketing lead for the LFM program, supporting blockchain ecosystem projects through planning, execution, and performance tracking of marketing initiatives. The candidate should have over 5 years of marketing experience, preferably in web3 or startup environments, with strong project management and communication skills. Responsibilities include coordinating support across various marketing channels, developing standardized support frameworks, and empowering project teams with strategic insights. The position emphasizes collaboration, data-driven decision-making, and a passion for web3 ecosystems.
Required Skills
Benefits
Job Description
Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way.
Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open-source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries.
Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.
About the Role
We are looking for a strategic and collaborative LFM Marketing Manager to join our Marketing team. This role will serve as the dedicated marketing lead for the LFM program — Aptos Foundation’s flagship initiative to support the most promising builders launching on Aptos.
The LFM Marketing Manager will work hand-in-hand with ecosystem projects to provide holistic, hands-on marketing support across pre-TGE and post-TGE phases. You will be the connective tissue between LFM projects, the Aptos ecosystem team, and the broader Aptos marketing org , ensuring that each project has the tools, resources, and guidance needed to succeed.
Key Responsibilities
- Ecosystem Liaison: Act as the main point of contact between the LFM program and the Aptos Foundation marketing team to coordinate support across PR, AMAs, social, content creation, media coverage, and more
- Marketing Activation Planning: Partner with LFM project teams and Aptos ecosystem leads to develop and align marketing plans around key moments like TGE, major product launches, and partnership announcements
- Campaign Execution Support: Guide projects on how to execute successful campaigns across different marketing channels — from positioning to messaging to distribution
- Budget Evaluation: Collaborate with the Aptos ecosystem team to assess marketing grant proposals from LFM projects, evaluate the effectiveness of proposed budgets, and define ROI metrics
- Playbook Development: Help standardize support by building repeatable frameworks, best practices, and templates that can be scaled across the LFM program
- Performance Tracking: Create reporting structures to track the impact of marketing efforts and share results with internal stakeholders and project teams
- Education & Enablement: Empower ecosystem project marketers by sharing trends, insights, and strategic recommendations relevant to the Aptos ecosystem and broader web3 landscape
Requirements
- 5+ years in marketing roles, ideally with experience in web3, startups, or ecosystem-driven companies
- Strong understanding of early-stage go-to-market strategy, token launches, and community-led marketing
- Exceptional project management and cross-functional collaboration skills
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Deep empathy for builders and strong communication skills to advise teams with varying levels of marketing experience
- Data-driven mindset and experience setting and measuring performance metrics
- Passion for web3 and enthusiasm for supporting the next generation of decentralized projects
The base salary range for this full-time position is $119k - $183k. The range displayed on each job posting reflects the minimum and typical maximum target for new hire salaries for the position of a candidate based in the Bay Area and NY area at any level. We do hire exceptionally talented professionals with decades of experience in their field. As such, our range may be higher than what is displayed. Our base salary ranges are determined by experience and location, and we hire at all levels for multiple roles. Within the range, individual pay is determined by work location, job-related skills demonstrated during the interviews, working experience, and relevant education or training. Please note that the compensation details listed in role postings reflect the base salary only and do not include equity, tokens, or benefits.
Our Benefits
- 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
- Equipment of your choice
- Flexible vacation time, 11 holidays, and floating company days off
- Competitive Salary
- Equity (RSUs) (US employees)
- Protocol Token Grants
- 401k matching (US Employees)
- Fun and inclusive in-person and digital events
Aptos is committed to diversity in the workplace, and we’re proud to be an Equal Opportunity Employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need.
Aptos
Aptos is an independent Layer 1 blockchain platform focused on safety and scalability driving growth within a decentralized network and developer ecosystem.
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