Hightouch
Head of Content Marketing
Job Summary
The Head of Content Marketing at Hightouch is responsible for developing and executing the content marketing strategy, managing a team, and ensuring content aligns with business goals. The role requires creating engaging content across multiple channels, collaborating with product marketing and other teams, and driving program growth through a data-driven approach. Candidates should have extensive experience in B2B SaaS content marketing, strong communication skills, and the ability to take full ownership of their projects. The position emphasizes strategic planning, team leadership, and delivering measurable outcomes.
Required Skills
Job Description
About Hightouch
Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth.
We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform goes a step further, allowing marketers to set goals and guardrails that AI agents can then use to personalize 1:1 customer interactions. Traditionally, only technical teams had the skills to access and use customer data. With Hightouch, every business user can deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
Our team focuses on making a meaningful impact for our customers. We approach challenges with a first-principles mindset, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.
What else? We’re based in San Francisco but have team members all over the world. Our Series C put us at a $1.2B valuation, and we are backed by leading investors such as Sapphire Ventures, Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.
The Role
As our Head of Content Marketing, you will be responsible for our content marketing roadmap and execution. This is a role where you will take on significant ownership of your programs, team, and outcomes.
You will work closely with marketing leadership to develop a content marketing strategy tied to key business outcomes. You will also collaborate with our demand generation, design, and product marketing teams to develop content themes, distribute the content, and create the content.
What you’ll do:
- Own the content marketing strategy and roadmap
- Manage a team of excellent content marketers
- Create and publish original content across multiple channels that is both interesting and accurate
- Work directly with partners and customers to create content assets to be used by multiple teams across multiple channels
- Maintain content calendar to ensure timely delivery of content
- Tie your team’s work to business outcomes
What we’re looking for:
- 6+ years of experience of experiences in B2B SaaS content marketing
- The ideal candidate has experience working at companies that sell both technical and non-technical software
- Ability to develop strong working relationships with our product marketing team and executives for collaboration on projects
- Proven track record of being able to autonomously grow a content program to a goal (any goal!)
- A process-oriented and data-driven approach to prioritizing, measuring, and improving their programs
- Demonstratable ability to create programming and themes for content series, channels, and at a high level for our brand
- Demonstrated skill as an opinionated contributor to copywriting and design for marketing materials, themes, and programming
- Excitement around taking full ownership and accountability of their work and results
- Excellent communicator at both the tactical and executive level
- High sense of urgency for company-level outcomes
Hightouch
Hightouch is a data and AI platform for personalization and targeting. We solve data, so your marketers can focus on strategy and creativity.
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