Twilio
Principal Product Marketing Manager, Builder Experience
Job Summary
The role involves driving awareness and adoption of Twilio’s Platform and builder experiences by developing targeted messaging and leading product launches. The candidate will conduct research to understand customer needs, shape market strategies, and collaborate across teams to promote new products. Requirements include 5+ years of experience in product or technical marketing, strong communication skills, and familiarity with developer communities and cloud services. The position is remote within certain Canadian provinces, with minimal travel involved.
Required Skills
Benefits
Job Description
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
See yourself at Twilio
Join the team as Twilio’s next Principal Product Marketing Manager, Builder Experience.
About the job
This position is needed to support Twilio’s next chapter, driving awareness and adoption of our Platform and new builder experiences as we work backwards from our customers' needs.
Behind great customer engagement are the builders who turn ideas into differentiation. We are developing new Console and API tools and experiences to empower those builders, enabling both self-service and enterprise customers to build, deploy, and scale their applications. In this role, you will blend your understanding of developer needs with a passion for crafting compelling stories that drive adoption of Twilio’s Platform. You’ll collaborate closely with cross-functional teams to shape product roadmaps, lead strategic launches, and develop impactful messaging to build awareness and increase adoption of critical experiences across Twilio’s Console and APIs.
Responsibilities
In this role, you’ll:
- Build a deep understanding of our customers (including technical and non-technical builders) and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap.
- Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio’s Platform in the market.
- Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of new products and experiences.
- Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
- Test and refine new marketing approaches and channels to reach and engage key audiences to help them maximize usage of the Twilio Platform.
Qualifications
Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
- You have 5+ years experience in product marketing or technical marketing.
- You are a strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
- You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
- You know how to enable and educate internal audiences to drive meaningful and actionable content.
- You can get things done. We want to talk about how you manage projects.
- Bachelor’s degree or equivalent experience required.
Desired:
- You've worked with technology products that target developers with cloud-based services, or API solutions.
- You understand the needs of technical builders and have worked with developer communities or developer tooling.
- You understand and have experience in the global market around programmable communications or related technologies.
- You have excellent written and verbal communication skills.
- You’ve demonstrated an ability to influence and build effective working relationships with all levels of the organization.
- You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.
Location
This role will be remote based in Alberta, British Columbia, or Ontario, Canada.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 5% travel is anticipated to help you connect in-person in a meaningful way.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
The estimated pay ranges for this role are as follows:
- Based in British Columbia. : $142,800 - $178,500 CAD.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected].
Twilio
Connect with customers on their preferred channels—anywhere in the world. Quickly integrate powerful communication APIs to start building solutions for SMS and WhatsApp messaging, voice, and email.
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