Nextech
Product Marketing Manager - Ophthalmology (Remote- US)
Job Summary
The Product Marketing Manager is responsible for developing and executing marketing strategies to promote Nextech's portfolio of healthcare technology products. This role involves crafting product messaging, managing go-to-market plans, and collaborating with cross-functional teams to produce marketing materials and campaigns. The candidate should have a minimum of three years of enterprise software marketing experience, familiarity with SaaS, and strong communication skills. Additional responsibilities include market analysis, competitor insights, and working with key opinion leaders to capture testimonials and case studies.
Required Skills
Benefits
Job Description
Why join Nextech?
We are a leader in specialty healthcare technology solutions.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact[email protected].
Job Summary
As the Product Marketing Manager, you will be instrumental in shaping and executing the product marketing strategy for the Nextech portfolio. You will craft the messaging and positioning for products and work with the marketing team to conceive and develop innovative marketing programs that drive demand. The Product Marketing Manager will bring strong attention to detail, an eye for quality, along with the ability to grasp and translate technical capabilities into benefits. In your role as Product Marketing Manager, you will be the expert on prospective/existing client needs and their buying criteria; you will partner closely with cross-functional teams to build a shared market and product vision.
- In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include:
- Develop product positioning and messaging that differentiates Nextech’s products in the market, including educating both the commercial team and the market on this messaging.
- Develop effective GTM strategies for new product launches and manage the cross-functional implementation of the plan with a focus on driving business impact.
- Be the product expert for each of the products in your segment, including understanding the value and benefits of each product individually and when used together; simplify product capabilities into compelling messages and tools that resonate with customers.
- Collaborate with Product Management to build a shared market and product vision and work with product, sales enablement, sales engineers, sales, and marketing teams to produce marketing collateral, website content, landing pages, campaigns, and more to promote products.
- Owner of competitive intel and market-impacting trends/insights; conduct analysis and research on existing and prospective client personas and their buying criteria and process.
- Develop the strategy and contribute to the marketing programs that drive demand.
- Work with KOLs for your products to capture testimonials, case studies, webinar guests, and more.
- Follow and analyze market trends to understand how to best position products.
- Carry out additional responsibilities assigned based on business need.
- At least 3 years of enterprise software product marketing experience
- Experience working with a SaaS company
- Bachelor’s degree in business or marketing
- Strong written communication skills
- Strong presentation skills
- Excellent people and management skills to interact with colleagues, cross-functional teams, clients, and third parties
- Technical background with familiarity in Agile and Scrum development
- Knowledgeable inSalesforce.com
- Experience in Healthcare or health technology desirable
- Remote - Work from home
- Long-distance or air travel as needed – not to exceed 15% travel.
- Activities require a significant amount of work in front of a computer monitor.
- Generousannual bonus opportunity
- 401(k) withEmployer Match
- Flexible Time Off: take time off when you need it without worrying about available hours
- 10 paid holidays + 1 floating holiday
- Volunteer Time Off
- Insurance: Choice ofMedical, Dental, and Vision plans
- Health Savings Account with employer match
- Flexible Spending Account
- 100% Company-Paid Parental leave
- 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
- Wellness Program including discounts on medical premiums
- Employee Assistance Program with free counseling sessions available
- Corporate Discounts on Retail, Travel, and Entertainment
- Pet Insurance options
Nextech
Nextech offers EHR, Practice Management, Patient Engagement and Revenue Management that enables productivity and profitability for specialty practices.
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