OLIPOP
Regional Key Account Manager, PNW + NorCal
Job Description
ABOUT US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.
OUR TEAM
At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.
To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.
WHAT YOU’LL NEED
Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.
THE ROLE
The Regional Key Account Manager – PNW + NorCal will be responsible for taking ownership of all PNW + NorCal Regional Accounts: Save Mart, Raley’s, New Season, PCC, Nugget, Mollie Stones, etc. They will foster relationship growth and trust with our Category Managers to help drive increased revenue growth and profitability, while collaborating with the broader OLIPOP team.
RESPONSIBILITIES
- Responsible for all aspects of business related to all PNW + NorCal Regional Accounts
- Create the strategy for all promotional PNW + NorCal Regional Accounts. Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales.
- Responsible for leading the charge on all new item / innovation presentations to retailers, to ensure we’re getting our newest flavors & product lines out to retail as quickly and seamlessly as possible.
- Gain new distribution in our white space, lead the new customer set-up and onboarding process for these accounts/banners.
- Create strategy and priorities for the OLIPOP field teams, 3rd party merchandising partners and broker partners, to implement approved sales and marketing strategies to optimize sales at store level in order to drive success.
- Work with distributors, who currently service the PNW + NorCal Regional Accounts and monitor POs to ensure reset orders are placed and fulfilled on time for resets. Continually evaluate the route to market and make strategic decisions to move business direct when possible.
- Monthly meetings with our Demand Planner and Ops team to ensure accurate forecasts with timely communication to meet our production lead times.
- Drive key strategies while leveraging syndicated data, consumer and retailer insights.
- Work cross functionally with our trade marketing team to organize marketing activations to drive brand awareness & coordinate key programs.
- Managing broker partner relationships to ensure all specified retailer KPIs are achieved.
- Responsible for reporting directly to our Director of Sales West on a weekly basis with your retailer status and focus.
- Create presentations for the leadership team on a consistent basis in regards to your key account priorities, goals, strategy, and initiatives.
- Occasional travel required to tradeshows, in person meetings, offsites, etc.
QUALIFICATIONS
- Ability to take initiative and work autonomously – you can run with something from beginning to end.
- Ability to present and effectively communicate brand story and strategy of an organization to key stakeholders
- Strong negotiation capabilities, with experience navigating challenging scenarios to find a win-win
- Demonstrated analytical capabilities, inclusive of drawing insights and gaps through syndicated data, retailer data and consumer insights
- Cross-functional collaborator, with experience working across marketing, shopper marketing and retailer teams for a mutual goal
- Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication, presentation and negotiation skills.
- Competence in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and Zoom preferred.
- Excel Intermediate Proficiency required: pivot tables, formulas and data analysis
- Minimum of 4 years of experience with a working knowledge of the ins and outs of PNW + NorCal Regional Accounts and the CPG industry.
- Trade & Promotional experience required: experience negotiating with retailers and controlling retail pricing
- PNW + NorCal Regional Account headquarter level experience and Broker Management Experience is crucial for this role.
- Must have demonstrated experience communicating goals and driving accountability with clarity
- Must be able to work flexible hours, including evenings and weekends.
- Clean driver’s license, reliable transportation, and proof of insurance.
REPORTS TO:
Director of Sales, West
COMPENSATION:
$90,000-$110,000 base salary + bonus
We are proud to be an Equal Opportunity/Affirmative Action Employer. Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
OLIPOP
Discover a new kind of soda made with plant fiber and prebiotics. Non-GMO, gluten-free, paleo, and vegan, with high fiber and 2-5g of sugar. Enjoy a variety of delicious, refreshing and classic flavors.
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