dbt Labs
Senior Business Analyst (Marketing)
Job Summary
The role involves developing dashboards and reporting frameworks to provide visibility into revenue-driving activities within the marketing organization. The candidate will analyze campaign performance, funnel conversions, and identify actionable insights to support marketing ROI and attribution modeling. Requirements include at least 4 years of data experience with SQL, dashboard-building skills (Tableau), and strong collaboration and communication abilities. Experience with dbt is considered a plus. The position offers opportunities to work in a data-driven environment focused on marketing efficiency and growth.
Required Skills
Benefits
Job Description
About Us
dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 50,000 teams every week.
As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:
We are seeking a highly skilled and strategic Senior Data Analyst to join our team and play a critical role in supporting marketing initiatives. This cross-functional role will bridge data across the full funnel—from brand awareness to closed deals—helping us better understand customer behavior, optimize campaigns, and accelerate revenue.
If you live and breathe data, love turning numbers into narrative, and thrive in an environment where innovation and insight power decisions—this is your role.
You’ll be working at one of the most data-savvy companies in the industry, surrounded by others who are just as passionate about analytics and impact as you are. Here, your curiosity is rewarded, your skills are sharpened, and your ideas will shape real strategy. Expect unmatched opportunities to grow your expertise and push the boundaries of what's possible with data.
Key Responsibilities:
- Develop dashboards and reporting frameworks that provide visibility into revenue-driving activities across the Marketing organization.
- Identify potential data quality issues in CRM and related systems through analysis, and proactively flag them to RevOps and data engineering teams for resolution
- Analyze campaign performance, funnel conversions, pipeline progression, and win/loss trends to identify actionable opportunities.
- Support ROI and attribution modeling for marketing programs and sales initiatives.
- Use historical data and predictive modeling to help guide future strategy decisions.
Requirements:
- Strong understanding of Sales and Marketing motions, including inbound vs. outbound strategies.
- 4+ years of experience working with data (SQL experience is a must!)
- Knowledge of the lead funnel lifecycle (e.g., Lead → MQL → SAL → SQL) and related metrics.
- Demonstrated ability in building and maintaining dashboards that communicate insights clearly and effectively (We currently use Tableau).
- Comfortable working with data independently—from retrieval and analysis to visualization.
- Excellent collaboration skills, with the ability to partner with stakeholders to support data-related needs.
- Strong communication skills with the ability to translate complex data findings into clear, actionable insights for non-technical stakeholders
- Hands on experience with dbt is a strong plus!
#LI-Remote
Benefits at dbt Labs
- Unlimited vacation time with a culture that actively encourages time off
- 401k plan with 3% guaranteed company contribution
- Comprehensive healthcare coverage
- Generous paid parental leave
- Health & wellness stipend
- Flexible stipends for:
- Home office setup
- Learning and development
- Office space
- And more!
Compensation
We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process.
#LI-Remote
dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.
Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.
dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.
dbt Labs
dbt Labs makes data transformation easy for modern data teams. Build, test, and document reliable analytics in the cloud with dbt Labs..
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