JobLeads
Senior Product Manager (CRM) - fully remote within Europe (m/f/d)
Job Summary
The role involves leading the development and execution of a data-driven CRM and retention strategy focused on personalized user engagement across multiple channels. The candidate should have extensive experience in retention marketing, data analysis, and automation within a digital product environment. Responsibilities include defining product strategies, leveraging behavioral data for targeted campaigns, and collaborating with data and marketing teams to enhance user experience. The position offers a remote, collaborative workplace with opportunities to work on innovative personalization and AI-driven initiatives.
Required Skills
Benefits
Job Description
At JobLeads our mission is to enable jobseekers to land a better job faster. On this mission we are digitizing every aspect of career coaching to make it accessible and affordable to every jobseeker worldwide.
We are active in 40+ countries and our products reach over 4 million users monthly. We are a fully remote company with a positive, diverse, and supportive culture.
We look for people who are curious, inventive, analytical and work to be a little better every single day. We aim to be smart, humble, hardworking and, above all, collaborative.
At JobLeads, we empower job seekers around the world—millions across 40+ countries trust us to move their careers forward. Personalized communication is at the heart of how we deliver value, ensuring each user receives relevant, timely, and meaningful guidance. Join a collaborative team passionate about creating an exceptional user experience powered by smart, data-driven engagement.
Your Role:
What You'll Be Doing:
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Define and execute the CRM & retention product strategy aligned with business objectives and customer needs
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Lead the development of automated, personalized customer journeys across email, in-app, push, and other relevant channels
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Collaborate with data analysts and engineers to leverage behavioral and contextual data for real-time targeting and segmentation
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Work closely with lifecycle marketing to integrate campaign strategies into scalable product solutions
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Utilize vector databases and AI to drive contextual targeting and recommendation logic
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Define key performance indicators (KPIs), run A/B tests, and iterate based on data insights
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Stay ahead of industry trends and continuously bring innovative CRM practices into the business
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At least 5 years of experience in retention marketing within a B2C or digital product environment
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Proven success driving user engagement and business outcomes with data-led CRM strategies
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Strong understanding of user data, segmentation, and multi-channel journey orchestration
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Technical mindset with experience in data structures and personalisation logic
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Proficient in analyzing KPIs and working with complex datasets
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Hands-on experience with marketing automation tools and LLM-powered platforms
- Background in personalization at scale using advanced data techniques
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Fluency in English (spoken and written)
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Experience mentoring or leading teams—or a clear drive to grow into a leadership role
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Familiarity with vector databases or CRM systems integrated with large language models (LLMs)
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Experience building AI-driven workflows in CRM environments
What You Can Expect On Board:
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A mission-driven team focused on empowering job seekers around the globe
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Opportunities to work on cutting-edge personalization and AI-driven marketing initiatives
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Collaborative work culture with a balance of autonomy and support
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A high-impact role where your work will directly shape the customer experience
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Flexible working conditions and an international, remote-friendly team
If you're passionate about lifecycle marketing, automation, and creating meaningful user connections at scale, we’d love to hear from you. Join us in building the future of job search—one personalized experience at a time.
To be considered for this position, please submit your CV in English.
JobLeads
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