Rula
Sr. Performance Marketing Manager (Remote)
Job Summary
The role is for a Sr. Performance Marketing Manager with expertise in Google advertising products, focusing on SEM and emerging channels like pMAX and YouTube. The candidate will drive growth in new patient starts and develop channel strategies while collaborating with cross-functional teams. Experience managing complex accounts, analyzing data, and working in high-growth or regulated environments is preferred. The position offers remote work, comprehensive benefits, and emphasizes diversity and inclusion.
Required Skills
Benefits
Job Description
We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
We are seeking a Sr. Performance Marketing Manager with deep expertise in the Google suite of advertising products to join our team and lead our core SEM channel along with emerging pMAX and Youtube channels. The ideal candidate will be responsible for driving new patient starts growth across our comprehensive patient care solution spanning therapy and psychiatry. This role will set channel strategy and collaborate with cross-functional partners and manage a contractor to see strategy through to execution. We are looking for a data-driven, self-starter who is deeply committed to Rula's mission and values.
Required Qualifications
7+ years of marketing experience with 3+ years of search marketing experience
Hands-on-keyboard experience managing SEM, pMAX and Youtube programs
Experience managing complex accounts, with annual budgets spanning $XX M
Demonstrated business impact, either through launching and scaling a new product / service or driving significant efficiency improvements
Ability to analyze data from disparate systems to identify and communicate trends, i.e. ad platforms, site analytics tools, BI tools and CRMs
Capability to work cross-functionally with Product, Analytics, Biz Ops and Finance to drive program strategy through to execution
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
2+ years experience at a high-growth start-up
Experience working in regulated industries, particularly in the health or mental health space
Experience in marketplace businesses
Rounded skillset beyond media buying inclusive of measurement, martech enablement and planning and forecasting experience
Experience working with fully in-house or lean hybrid teams
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment (US-based only):Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
Rula
Affordable online therapy where you are, on your schedule. Easily find a therapist covered by your insurance.
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