Nutrafol
Sr. UI/UX Manager (DTC/Subscription)
Job Summary
The role involves leading UI/UX strategy and art direction for Nutrafol's DTC website, focusing on enhancing user engagement, conversion, and subscription growth. The candidate will oversee UX research, wireframing, prototyping, and testing to improve usability and performance while maintaining brand integrity. Collaborating with cross-functional teams, the manager will ensure a high-quality, visually appealing digital experience that aligns with brand storytelling and business goals. A strong portfolio, experience in eCommerce and wellness, and excellent communication skills are essential for success in this leadership position.
Required Skills
Benefits
Job Description
#KeepGrowing with Nutrafol
We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.
Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
We’re seeking a highly experienced Senior UI/UX Manager to lead the design and art direction of our direct-to-consumer (DTC) website, with a focus on driving user engagement, conversion, and subscription growth in the wellness space. This role is ideal for a seasoned design leader who merges deep UX/UI expertise with the refined eye of an art director. You’ll partner closely with brand, creative, and product teams to bring an elevated, elegant, and seamless digital experience to life—grounded in performance and brand storytelling.
Responsibilities:
- Own the end-to-end UI/UX strategy and execution for our DTC website and digital ecosystem.
- Translate brand strategy and product positioning into world-class digital experiences that convert and retain customers.
- Lead UX research, wire framing, prototyping, and user testing, with a focus on improving site usability, flow, and conversion (especially for subscription).
- Provide art direction for the site, ensuring a consistently elevated and beautiful visual presentation that aligns with brand guidelines and creative campaigns.
- Collaborate cross-functionally with brand, growth, retention and creative teams to optimize site performance while maintaining high visual and experiential standards.
- Guide and mentor internal and agency partners to ensure excellence in execution across desktop and mobile.
- Maintain a high bar for design quality and UX thinking across the full funnel—acquisition, onboarding, routine-building, and post-purchase.
- Lead A/B testing and UX experimentation in collaboration with DP leader, analytics, and marketing teams.
- Act as a strategic thought partner to stakeholders across growth, brand, and product.
Requirements:
- 7–10 years of UI/UX experience, including agency-side work and in-house digital leadership for a DTC brand
- Strong portfolio showcasing both UX thinking and elevated art direction, ideally within the wellness, beauty, or lifestyle category
- Deep experience with DTC eCommerce and subscription businesses
- Proven success improving UX performance metrics (conversion, engagement, retention) while maintaining brand integrity
- Strong understanding of user flows, information architecture, and mobile-first responsive design
- Experience with Figma, prototyping tools, and user testing platforms
- Excellent communication and presentation skills—able to clearly articulate design rationale to non-design partners
- Highly collaborative with strong creative instincts and a sharp eye for detail
Nice-to-Have:
- Experience working on wellness or health-related products
- Knowledge of personalization, routine-building tools, or quiz UX
- Understanding of CRO principles and tools (e.g., VWO, Full Story)
Perks & Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
California residents may review our CCPA notice here.
Nutrafol
Discover the #1 dermatologist-recommended hair growth supplements for men and women. Clinically proven and 100% drug-free, using patented technology for visibly thicker hair and less shedding.
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