ProjectGrowth
Digital Marketing Specialist
Job Summary
This role focuses on managing and optimizing paid social campaigns primarily across Facebook and Instagram, with an emphasis on lead generation, conversion, and remarketing. The ideal candidate has at least two years of hands-on experience with Meta ad platforms, including pixel setup, audience development, and performance tracking. Responsibilities include developing creative assets, executing A/B tests, analyzing campaign data, and collaborating with marketing teams to meet KPIs like ROAS and CPA. The role requires strong analytical skills, familiarity with CRM integration (preferably HubSpot), and the ability to work independently in a remote environment.
Required Skills
Benefits
Job Description
Our client is seeking a data- and AB-testing-obsessedDigital Marketing Specialistwith deep expertise in Facebook and Instagram advertising and extended knowledge of LinkedIn. You’ll be responsible for planning, executing, optimizing, and reporting on high-performing paid social campaigns across Meta platforms. This role requires a sharp analytical mind, strong A/B testing instincts, and hands-on experience with tracking pixels, remarketing, and conversion-focused strategies. The ideal candidate will also have modern creative skills, using tools like Canva and ChatGPT for basic creative execution.
Location:
Fully-Remote (Work from Home), 9 AM - 5 PM PST
Key Responsibilities
Plan, build, and manage Facebook and Instagram ad campaigns focused on lead generation, conversion, and remarketing, emphasizing native form fills.
Analyze performance metrics daily to drive data-informed decisions and improvements.
Develop and execute A/B and multivariate tests on audiences, creatives, placements, and CTAs.
Optimize campaign structure, bidding strategies, budget allocation, and funnel performance to meet ROAS and CPA targets.
Set up and maintain Meta pixels, custom conversions, and tracking integrations.
Collaborate with marketing teams to develop compelling ad creatives tailored to target audiences.
Create and manage multiple forms of creative across all platforms.
Integrate campaigns into HubSpot for seamless CRM and lead funnel integration.
Build remarketing and lookalike audiences from first-party and CRM data sources.
Produce weekly and monthly performance reports with actionable insights.
Stay up-to-date on Facebook/Instagram platform changes, algorithm updates, and new features.
Requirements
2+ years of hands-on experience managing Facebook and Instagram ad campaigns with demonstrated success.
Strong proficiency in Meta Ads Manager, pixel setup, and conversion tracking.
Deep experience running and interpreting A/B tests and campaign experiments.
Comfort with analyzing performance data, generating reports, and making data-driven recommendations.
Familiarity with HubSpot for campaign tracking, lead capture, and CRM integration.
Working knowledge of landing page optimization and funnel performance.
Ability to work asynchronously on Slack with weekly video meetings.
Bonus: Experience with Google Ads and cross-platform campaign strategy.
Highly desirable: Experience creating ad creative with tools like Canva and ChatGPT.
Preferred Skills
Data-driven thinking.
Strong attention to detail and organizational skills.
Ability to work independently in a fast-paced, performance-driven environment.
Solid understanding of attribution modeling and marketing KPIs (ROAS, CPA, CPL, CTR, etc.).
Excellent written and verbal communication skills.
Non-Negotiables
Proven hands-on experience (2+ years) managing paid social campaigns on Meta platforms (Facebook & Instagram) with measurable success.
Ability to independently plan, launch, optimize, and report on campaigns.
Deep expertise in Meta Ads Manager: pixel setup, conversion tracking, custom audiences, remarketing, and lookalike audiences.
Confident configuration and troubleshooting of tracking and attribution.
Strong strategic and analytical mindset, able to design, execute, and interpret A/B and multivariate tests on small budgets.
Execution-focused, managing campaigns end-to-end without heavy supervision.
Experience integrating paid social campaigns with CRMs (HubSpot preferred) to ensure smooth lead funnel management.
Excellent data analysis skills to optimize based on ROAS, CPA, CPL, CTR targets.
Basic creative skills with Canva and/or ChatGPT or similar tools.
Comfortable with asynchronous remote work (Slack) and weekly video meetings.
Strong written and verbal communication skills for collaboration and reporting.
Opportunity
This role offers a chance to join a forward-thinking team seeking a tactical, hands-on digital marketer focused on paid social success. You’ll manage key campaigns, execute AB tests, analyze data, and contribute to meaningful growth for B2B-focused Facebook and Instagram advertising.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
ProjectGrowth
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