Instacart
Marketing Manager II, Inbound
Job Summary
The role involves leading inbound marketing strategies with a focus on SEM and Paid Search campaigns to drive growth and ROI. The candidate should have experience in managing complex campaigns, analyzing performance data, and working cross-functionally with teams such as Marketing, Product, and Analytics. Excellent communication skills and the ability to manage multiple projects in a fast-paced environment are essential. The position is remote with competitive benefits, including equity and performance-based rewards.
Required Skills
Benefits
Job Description
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role
We are seeking a paid marketing expert who can shape and manage inbound marketing programs, ensuring seamless cross-functional collaboration and alignment with organizational goals. This role will center on scaling and optimizing inbound marketing efforts, with an emphasis on leveraging expertise in SEM to make an immediate impact on key company objectives.
About the Team
Our Performance Marketing team is focused on driving growth and delivering ROI by using data-driven strategies to engage and attract more users across various marketing platforms.
About the Job
- The ideal candidate will lead the strategy for inbound marketing to support broader initiatives across Instacart, and assure cross-departmental collaboration between Marketing, DS, Product, Legal, Operations, and Analytics.
- Manage SEM campaigns and understand daily performance while providing deep insights to key stakeholders, and work with Retailer Marketing teams to develop solutions to Retailer escalations
- Shape processes to precisely setup and scale complex campaigns on Google/Microsoft Ads from the ground up
- Provide & act on data-driven recommendations to scale SEM efficiently while sharing out wins & opportunities to Marketing & Senior leadership
- Create & manage project timelines with the internal stakeholders and agency partners across marketing teams for evergreen or new product marketing launches
- Analyze, design, and run experiments/incrementality tests on an ongoing basis
- Understand and implement Google conversion tracking and internal attribution tracking
About You
Minimum Qualifications
- 5+ years growing Paid Search campaigns for e-commerce/acquisition, in-house or agency required
- This position demands outstanding communication skills, including the ability to articulate ideas with precision and coherence in all engagements, both internal and external.
- Thrives in a fast-paced, dynamic environment, with the ability to independently manage multiple projects concurrently
- Proven ability to effectively establish and manage timelines and drive cross-functional initiatives from strategy to execution
- Expert in scaling Paid Search campaigns while maximizing internal KPIs, ie profit, ROI
- Excellent quantitative and data analysis skills, expert in Excel
- Thorough understanding of acquisition marketing and latest Paid Search trends, including automated bidding
- Bachelor’s degree or equivalent
Preferred Qualifications
- Experience in the on-demand economy
- Knowledge of SQL for pulling marketing data & creating ad hoc dashboards/reports
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
Instacart
A grocery delivery service allowing users to order from local stores and have items delivered by personal shoppers.
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